Consortium Presentations

Thursday, May 17, 2007

CSL: Connecting Managers with Metrics
Sunil Gupta, Harvard     Bruce Hardie, LBS     Natalie Mizik, Columbia     Raj Srivastava, Emory

Marketing and Society
Lisa Bolton, Wharton     Vicki Morwitz, NYU     Aric Rindfleisch, U of Wisconsin     John Sherry, U of Notre Dame

Secrets of Research, Publishing and Navigating the Review Process
Rebecca Ratner, U of Maryland; Raji Srinivasan, UT Austin; Rick Staelin, Duke {one presentation}

Service Research
Roland Rust, U of Maryland     Bob Cialdini, ASU     Shashi Matta, OSU     Kay Lemon, Boston College

Starting on the career path: Advisors and Students
Presentation

Friday, May 18, 2007

How to come up with good ideas
Mary Frances Luce, Duke     Steve Shugan, Florida     Dilip Soman, Toronto

Innovation and growth
John Hauser, MIT     Page Moreau, Colorado     Arvind Rangaswamy, Penn St.

Research at the Boundary: Connecting Customers and Employees
Mary Gilly, UC Irvine     Parsu Parasuraman, U of Miami     Linda Price, U of Arizona

The Nuts and Bolts of Teaching
Rohit Deshpande, Harvard     Charlie Hofacker, Florida St,  handout     Eli Jones, U of Houston     Jeff Conant, Texas A&M     Chris Puto, U of St. Thomas, The Next Best Thing     Rich Lutz, U of Florida

Transformations in B2B processes and relationships
Das Narayandas, Harvard     Jan Heide, Wisconsin     Peter Verhoef, U of Groningen     Mark Houston, Missouri

Saturday, May 19, 2007

Brands and New Media
John Deighton, Harvard     Tulin Erdem, Berkeley     Kevin Keller, Dartmouth     David Stewart, USC

Building marketing implications from behavioral research
Susan Broniarczyk, UT Austin     Ziv Carmon, INSEAD     Joel Huber, Duke     Barbara Kahn, Wharton

Customer Experience and Customer Co-Production
Leonard Berry, Texas A&M     Dhruv Grewal, Babson     Ko de Ruyter, Maastricht     Bennet Yim, HKU

Managing New Channels of Distribution and Communication
Carl Mela, Duke     Werner Reinartz, INSEAD

Managing Your Career - 25th Anniversary Fellows
Song     Introduction     Rajeev Batra, Michigan     Gerry Tellis, USC     Jerome Williams, UT Austin      Survey